When a company makes a mistake, as Amazon did when it deleted legally purchased copies of 1984 and other works from the Kindles of their customers, the mistake is usually acknowledged (if it is acknowledged) with a luke-warm statement such as
We regret that some people took offense to our actions, which, if you look at the situation our way, aren’t really so offensive.
Not so with Amazon. In the Kindle Community forums, Jeffrey P. Bezos says:
This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our “solution” to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we’ve received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.
With deep apology to our customers,
Jeff Bezos
Founder & CEO
Amazon.com
Now that was an apology!
Apology accepted.
{ 0 comments… add one now }